In my last blog, I talked about everything that needs to be done before you’re ready to start your Inbound Marketing plan. Once your website and CRM are set up to start capturing leads, and your blog and CRM are planned and ready to go, it’s time to start thinking about free offers to attract new leads. These things can include e-books, webinars, free trials, or free consultations. Choose things that would appeal to your target audience and remember, the more ways you provide potential customers to interact, the better. These free offers are not only important to show your knowledge and experience, but they are the primary way you will capture customer information.
THE BLOG
Jan
2016 is posed to be an even bigger year for inbound marketing. With the increasing popularity of ad blocking software, companies will be working harder to engage with customers organically. For companies wanting to get started however, things can be very daunting. There are so many aspects to getting started with demand generation that it is easy to become paralyzed right at the start. But before you get ready to start giving out free ebooks and webinars, make sure you have the basics in place to actually get results for your efforts.
