May 2016 - Incremental BusinessIncremental Business

Finding the Right Person to Write Your Website

Posted by Stephen Willis / Content Writing, Marketing, Uncategorized

In today’s digital marketing, finding a professional to write your website is essential. Your website is the hub of all your on-line interactions and will likely serve as a customer’s first impression of your business. I always tell my clients that a well written website should give you a foundation to build the rest of your marketing on.

A good website will:

Build trust with your audience (ethos)
Appeal to your target market to draw them in (pathos)
Convert web visitors into leads (logos)

Unless you or someone on your team is an experienced content writer, hiring a professional to write your website is definitely a necessity if you want it done right. But with scads of writers popping up all over the place, how can you tell which one will be right for your business?

17
May

SEO Isn’t Rocket Science!

Posted by Stephen Willis / Marketing, seo

At some point, everyone is a beginner. When you’re trying to get your business’ website up and running and want to start generating coveted search traffic, beginning to optimize your website for SEO can seem like a daunting process. While there are many great SEO companies out there, there’s no need to feel discouraged if paying someone else to optimize your website just isn’t feasible. The reality is, learning SEO isn’t rocket science and the basics can easily be learned and applies with a little effort. Here are a few strategies to help you get started without breaking the bank.

05
May

3 Ways to Become a More Influential Thought Leader

Posted by Stephen Willis / Marketing

The essence of content marketing is all about great ideas. Ideas are what it takes to get your content shared and ideas help you to build trust with your audience. For the B2B marketer, ideas are even more important. Turning yourself into a thought leader is very effective because it allows you to be relational. On social media, someone is more likely to connect with a real person than with a brand. While most brands should certainly have a presence of their own, creating a forum for yourself as a thought leader will help you build trust with your audience that much faster and your following is likely to grow more easily.