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The essence of content marketing is all about great ideas. Ideas are what it takes to get your content shared and ideas help you to build trust with your audience. For the B2B marketer, ideas are even more important. Turning yourself into a thought leader is very effective because it allows you to be relational. On social media, someone is more likely to connect with a real person than with a brand. While most brands should certainly have a presence of their own, creating a forum for yourself as a thought leader will help you build trust with your audience that much faster and your following is likely to grow more easily.
1. Share Others People’s Ideas
You don’t have the monopoly on great ideas—don’t pretend like you do. Sharing others ideas is the best way to help you get started and it shows your audience that you care about providing them with quality information and will provide employee satisfaction. Seeing what others do will help you to build your own ideas as well. Find out what you agree and disagree with. Formulate new blog ideas and comment on other’s blogs to help build traffic back to your site. Of course sharing others content on social media is great, but incorporating their ideas into a blog of your own and linking to them is even better. They may even reciprocate and share your ideas in return.
Sharing another’s ideas makes you a more dynamic voice and builds your credibility, it doesn’t make you any less a thought leader. tweet
2. Participate in #TwitterChats
Twitter chats are where great ideas are shared and come to life. For me, they have significantly helped me grow my Twitter following and the ideas I have cultivated as a result continue to inspire blogs and help me improve what I do. Twitter chats are truly social media at its finest and they really enable you to connect with other professionals in a very direct and collaborative setting. Brian Fanzo is a perfect example of someone who has successfully utilized the power of Twitter chats to help grow his personal brand. To discover great techniques on managing your personal brand or to learn more about Twitter chats, I highly recommend a look at Brian Fanzo’s website http://www.isocialfanz.com.
Using #twitterchats, enable you to discover new ideas and find new thought leaders in your industry to collaborate with and grow your influence. tweet
3. Publish on LinkedIn
If you’ve ever gotten an article featured on LinkedIn, you know it can be really exciting and a huge boost to your credibility. LinkedIn Pulse is a really powerful platform that does a great job of showcasing your writing and getting lots of eyeballs on it. I highly recommend every thought leader take part. Getting featured simply takes great content. Derek Gillette (a great guy I discovered thanks to LinkedIn’s publishing platform) published an excellent article of best practices to help you get featured. Be wary however, that re-purposing blog content can hurt your search rankings. That’s not to say you shouldn’t do it, but just be aware of the consequences ahead of time. LinkedIn is the best social media platform to showcase your talent and ideas to the business community.
LinkedIn Pulse is an excellent forum to showcase who you are as a thought leader. tweet
Making yourself a thought leader gives your ideas a platform to grow. It will be a huge benefit to any business or job opportunity that comes your way. It doesn’t matter where you’re at in your career—becoming a thought leader will help you stand out.
