Incremental Business Blog

31
Jan

4 Ways Quickbooks Online Can Make Your Life Easier

Accounting is one area that many businesses owners despise, yet it is arguably one of the most important. Having a handle on your books can make a huge difference to your bottom line and allow you to see areas where your business could be doing a better job managing finances. Controlling spending is one of the most important functions of any small business. But for small businesses who struggle with managing their accounting, Quickbooks Online is a great option to help alleviate the headache that many business owners get when it comest to accounting. Here are just a few advantages to choosing Quickbooks Online to manage your finances.Continue Reading..

17
Feb

How to Inject Instant Cash Flow

The cornerstone of any small business is ensuring that you’ve got the cash flow to keep thinks moving. As a small business owner, it’s probably what most often keeps you up at night. Making sure that cash is coming in consistently is the most important thing small business owners have to deal with. But with limited resources, keeping the money coming in regularly is one area that many small business’ struggle with. Here are a few ideas that can help you to  inject instant cash flow in order to help you keep your business above water.Continue Reading..

15
Jul

3 Remarkable Tools to Help You Manage Your Company’s Blog

Start the second half of 2016 off right, by getting your blog organized. The following are a few of my favorite tools for blogging and social media that help keep things organized and looking great.

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10
Jun

7 Websites For Free Stock Videos

In 2016, video content will be a clear winner. So it’s time to start spicing up your social media feeds and websites with videos that will captivate your audience and encourage them to engage. Adding a video to your homepage will not only be eye catching to your visitors, but it will also decrease your bounce rate and increase the amount of time visitors stay on your site. But it’s not always easy to find good quality stock videos. I went out and found a number of similar blog posts but most of them have links to very low quality sites; so I wanted to create a list of links to high quality sites. Here are 7 great sites where you can find quality free stock videos to spice up your site.

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05
Jun

Harness the Power of SMS Marketing

SMS marketing may just be the most unappreciated and undervalued marketing medium of our time. No one seems to want to do it, and no one is talking about its massive benefits. While some may veer away from it, likening it to telemarketing; in reality, there are very few similarities. SMS is the perfect place to inform customers about sales and give out special deals.

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29
May

Finding the Right Person to Write Your Website

In today’s digital marketing, finding a professional to write your website is essential. Your website is the hub of all your on-line interactions and will likely serve as a customer’s first impression of your business. I always tell my clients that a well written website should give you a foundation to build the rest of your marketing on.

A good website will:
  • Build trust with your audience (ethos)
  • Appeal to your target market to draw them in (pathos)
  • Convert web visitors into leads (logos)

Unless you or someone on your team is an experienced content writer, hiring a professional to write your website is definitely a necessity if you want it done right. But with scads of writers popping up all over the place, how can you tell which one will be right for your business?

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17
May

SEO Isn’t Rocket Science!

At some point, everyone is a beginner. When you’re trying to get your business’ website up and running and want to start generating coveted search traffic, beginning to optimize your website for SEO can seem like a daunting process. When you’re just learning about SEO, it is easy to feel as though you need to hire someone or subscribe to one of many SEO services online. The truth is, getting help with your SEO will likely be very beneficial—but you shouldn’t feel like it is an absolute necessity. Over time, search engines have improved the search process and as a result, it has made it harder for websites to rank. This leaves many business owners feeling discouraged and incapable of doing SEO. The reality is, learning SEO isn’t rocket science and it is actually pretty easy to do. Here are a few strategies to help you get started without spending your coveted start-up funds on your site’s SEO.

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05
May

3 Ways to Become a More Influential Thought Leader

The essence of content marketing is all about great ideas. Ideas are what it takes to get your content shared and ideas help you to build trust with your audience. For the B2B marketer, ideas are even more important. Turning yourself into a thought leader is very effective because it allows you to be relational. On social media, someone is more likely to connect with a real person than with a brand. While most brands should certainly have a presence of their own, creating a forum for yourself as a thought leader will help you build trust with your audience that much faster and your following is likely to grow more easily.

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19
Apr

The Toughest Question Many Business Owners Need to Answer

I read an article recently in Bloomberg that said 8 in 10 businesses fail in the first 18 months and according to Tony Robbins, 96% of all businesses fail in the first ten years. The more I thought about these disturbing statistics, the more I wanted to dig into why this happens. I started reflecting on my own experience building and growing a company and realized there is one question the owner needs to answer—and answer it honestly. That question is, “Is your business struggling and are you concerned about the company’s future”?Continue Reading..

15
Apr

Is Your Recruiting Message Scaring Off Talent?

When it comes to selling to customers, companies and business owners are always making sure the message getting across to their customers is doing its job. Great messaging of course can make or break a sale. However, in terms of hiring, the world of job boards and Craigslist ads are riddled with very little information, poor language, over-zealous presentation, or a combination of all three. In the search for talent, the language of hiring is very often—downright awful. Instead of attracting the best, companies often scare off the best and end up hiring the worst. Here are a few recruiting language sins that you should avoid if you don’t want the best talent to run for the door.

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