The cornerstone of any small business is ensuring that you’ve got the cash flow to keep thinks moving. As a small business owner, it’s probably what most often keeps you up at night. Making sure that cash is coming in consistently is the most important thing small business owners have to deal with. But with limited resources, keeping the money coming in regularly is one area that many small business’ struggle with. Here are a few ideas that can help you to inject instant cash flow in order to help you keep your business above water.Continue Reading..
THE BLOG
Apr
I read an article recently in Bloomberg that said 8 in 10 businesses fail in the first 18 months and according to Tony Robbins, 96% of all businesses fail in the first ten years. The more I thought about these disturbing statistics, the more I wanted to dig into why this happens. I started reflecting on my own experience building and growing a company and realized there is one question the owner needs to answer—and answer it honestly. That question is, “Is your business struggling and are you concerned about the company’s future”?Continue Reading..
Mar
There are so many CRMs on the market, it’s easy to get paralysis by analysis. If you have come to the point where you need to choose a CRM for the first time or need to replace your old one, here are a few things to consider when evaluating them to find one that works for you.
Nov
In the first two blogs, we talked about capturing leads and communicating to leads. In this blog, I will be going over the third and final key: converting leads! While communicating with leads is what it takes, actually converting them is about reaching that place where the customer feels like they really need your product or service. In this blog, we will talk about the customer mindset and what it takes to make them feel ready to buy.
Nov
In my last blog, I covered a handful of key ways to start generating leads and developing your customer database. But if you don’t have a plan and work-flows in place to start communicating with those leads, your database isn’t going to do you much good. This is the part where the CRM you’re using can make or break you. A CRM that has too little in the way of work-flows and communication features can hold you back. Make sure your CRM has built in work-flows to schedule drip campaigns and the ability to track campaigns that go out. The market is flooded with CRMs and choosing can be a nightmare. Check our blog on choosing a CRM to help you decide on a CRM that is right for you. Once you’ve got a CRM that can handle the job, and your staff is invested and ready to use it, you’re ready to get out there are start communicating to turn those leads into customers!
Oct
When you’re just starting to build your database, the most daunting task is naturally finding leads that are interested in your business. How do you start to build your database with qualified leads? Buying leads is inorganic and won’t give you the results you want. Finding prospects that are genuinely interested and opt-in to your campaigns is where you will see the best return. But generating intrigue from potential customers isn’t always easy. Here are a few strategies that will help you generate demand, find prospects, and build your database with qualified leads.
Jul
Prospecting. Business owners love the idea, provided they don’t have to do it. The thought of outbound telemarketing can be paralyzing. Who will do it? Who will set it up? Who will manage it? No worries, there is a solution.
Apr
Customer attrition is a fact of business life. You will lose customers—and they will leave for any number of reasons. But if the relationship is managed properly, you won’t give them a reason to leave in the first place. Here are a few reasons why customers leave and what you need to do to minimize attrition and lure them back in!
Jul
There’s no doubt about it. Cash Flow is without question one of the biggest concerns no matter how big your company. As a small telemarketing firm, we lived (or died) by cash flow. I can’t tell you how many times I woke up Friday at 2 am waiting for a ACH transfer from a client, praying it would land as I had payroll going out that morning. At one point I realized “enough is enough” I need to have a better strategy so that I can sleep! Here are a few procedures I put in place to stop the late night cold sweats and insomnia:
