Category: Marketing

15
Nov

Mastering Database Development Part III: The Art of Converting

In the first two blogs, we talked about capturing leads and communicating to leads. In this blog, I will be going over the third and final key: converting leads! While communicating with leads is what it takes, actually converting them is about reaching that place where the customer feels like they really need your product or service. In this blog, we will talk about the customer mindset and what it takes to make them feel ready to buy.

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01
Nov

Mastering Database Development Part II: Becoming a Dynamite at Communicating to Your Leads

In my last blog, I covered a handful of key ways to start generating leads and developing your customer database. But if you don’t have a plan and work-flows in place to start communicating with those leads, your database isn’t going to do you much good.  This is the part where the CRM you’re using can make or break you. A CRM that has too little in the way of work-flows and communication features can hold you back. Make sure your CRM has built in work-flows to schedule drip campaigns and the ability to track campaigns that go out. The market is flooded with CRMs and choosing can be a nightmare. Check our blog on choosing a CRM to help you decide on a CRM that is right for you. Once you’ve got a CRM that can handle the job, and your staff is invested and ready to use it, you’re ready to get out there are start communicating to turn those leads into customers!

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15
Oct

Mastering Database Development Part I: Lead Generation

When you’re just starting to build your database, the most daunting task is naturally finding leads that are interested in your business. How do you start to build your database with qualified leads? Buying leads is inorganic and won’t give you the results you want. Finding prospects that are genuinely interested and opt-in to your campaigns is where you will see the best return. But generating intrigue from potential customers isn’t always easy. Here are a few strategies that will help you generate demand, find prospects, and build your database with qualified leads.

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06
Nov

Turning an Angry Customer Into an Opportunity on Social Media

It’s not 1995 anymore. The 8-10 rule is out. Instead of telling 8-10 of their closest friends and family about a bad experience with your business, customers are telling their hundreds—even thousands thousands of followers on social media. On top of that, they are probably still telling 8-10 friends and family members. The most important thing to keep in mind is that: finding a disgruntled customer sharing their bad experience is not a crisis, but an opportunity!

I am shocked when I see a disgruntled customer rant on twitter only to find that the company is doing nothing about it. With the customer’s social media megaphone, they can do significant damage to your brand if you don’t step in and harness the opportunity. Customers don’t always expect that the company will respond, but it’s what they want.

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30
Oct

My 5 Step Process for Writing A Great Blog

It’s time to face the facts, everyone is blogging. If you’re not blogging, there is a good chance you ought to be. Blogs are a great way to help you generate traffic to your website and share your expertise. But there is so much information out there, it is easy to feel that you need to write something special in order to break through the noise. Here are the steps that I go through when writing a great blog.

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02
Sep

Why Choose Quickbooks Online?

Quickbooks Online Logo

Bookkeeping is arguably one of the most mundane but necessary tasks of running your business. Without bookkeeping, how do you expect to get paid by your clients? Keep tabs on your spending?

I have spent 10 years working exclusively in the desktop versions of QuickBooks. However, in the last 2 years, I have expanded to working in QuickBooks Online. Honestly, it took some time to get used to the different look and feel of QBO. But over these 2 years, I’ve gotten comfortable in QBO and have seen numerous updates with new functionality and automation that improve the accounting process. I have stumbled upon functionality in QBO and thought “well, isn’t that cool? and I can’t do that in my Desktop version.”Continue Reading..

30
Jul

Unleash The Ability to Inspire Your Customers Online

Content Writing to Inspire

Every time we get online, we’re all pummeled with more information than we know what to do with. Despite the saying, “Don’t judge a book by its cover,” doing so has become the standard. Skimming through content is indeed the new norm. If something doesn’t catch our eye, we quickly move on. This means that your web content must be done right if you hope to see results. Make certain your content writing is deserving of a second glance. To make your social media efforts a valuable asset to your business; start by resonating with your customers. If you’ve set out with the task of writing your businesses content or evaluating content that you paid someone good money for, make certain that it will inspire your audience. You know your customers—so put yourself in their shoes and ensure that your content is creating an emotional connection.

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09
Jul

Social Media Part II: Four Companies With Creative Ideas

Creating effective content driven social media isn’t easy. But the following four companies are all doing something right. Each one has something unique to offer that others can and should learn from. Not one of these companies social media strategies are alike but all are creating effective content in their own way. I chose companies that have creative ideas that set themselves apart from their competitors. The key to winning customers through social media is to be consistent and creative. Doing the research for this article has forced me to start brainstorming more creative social media ideas; I hope that others are encouraged to do the same.

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27
May

Social Media Part I: The Three Essential Ingredients to Getting Results

SOCIAL-MEDIA1

With social media quickly becoming a better medium to connect with your customers, having some form of social media for your business seems like a no-brainier. What takes more thought and planning, is where to go from there. Of course, you are going to be posting information about your business’s products and services. But if that’s all you’re doing, you won’t get the sort positive interaction with your customers that you are looking for and—you won’t see results.Continue Reading..