In my last blog, I talked about everything that needs to be done before you’re ready to start your Inbound Marketing plan. Once your website and CRM are set up to start capturing leads, and your blog and CRM are planned and ready to go, it’s time to start thinking about free offers to attract new leads. These things can include e-books, webinars, free trials, or free consultations. Choose things that would appeal to your target audience and remember, the more ways you provide potential customers to interact, the better. These free offers are not only important to show your knowledge and experience, but they are the primary way you will capture customer information.