When it comes to selling to customers, companies and business owners are always making sure the message getting across to their customers is doing its job. Great messaging of course can make or break a sale. However, in terms of hiring, the world of job boards and Craigslist ads are riddled with very little information, poor language, over-zealous presentation, or a combination of all three. In the search for talent, the language of hiring is very often—downright awful. Instead of attracting the best, companies often scare off the best and end up hiring the worst. Here are a few recruiting language sins that you should avoid if you don’t want the best talent to run for the door.