At some point, everyone is a beginner. When you’re trying to get your business’ website up and running and want to start generating coveted search traffic, beginning to optimize your website for SEO can seem like a daunting process. When you’re just learning about SEO, it is easy to feel as though you need to hire someone or subscribe to one of many SEO services online. The truth is, getting help with your SEO will likely be very beneficial—but you shouldn’t feel like it is an absolute necessity. Over time, search engines have improved the search process and as a result, it has made it harder for websites to rank. This leaves many business owners feeling discouraged and incapable of doing SEO. The reality is, learning SEO isn’t rocket science and it is actually pretty easy to do. Here are a few strategies to help you get started without spending your coveted start-up funds on your site’s SEO.