Category: Marketing

17
Feb

How to Inject Instant Cash Flow

The cornerstone of any small business is ensuring that you’ve got the cash flow to keep thinks moving. As a small business owner, it’s probably what most often keeps you up at night. Making sure that cash is coming in consistently is the most important thing small business owners have to deal with. But with limited resources, keeping the money coming in regularly is one area that many small business’ struggle with. Here are a few ideas that can help you to  inject instant cash flow in order to help you keep your business above water.Continue Reading..

15
Jul

3 Remarkable Tools to Help You Manage Your Company’s Blog

Start the second half of 2016 off right, by getting your blog organized. The following are a few of my favorite tools for blogging and social media that help keep things organized and looking great.

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10
Jun

7 Websites For Free Stock Videos

In 2016, video content will be a clear winner. So it’s time to start spicing up your social media feeds and websites with videos that will captivate your audience and encourage them to engage. Adding a video to your homepage will not only be eye catching to your visitors, but it will also decrease your bounce rate and increase the amount of time visitors stay on your site. But it’s not always easy to find good quality stock videos. I went out and found a number of similar blog posts but most of them have links to very low quality sites; so I wanted to create a list of links to high quality sites. Here are 7 great sites where you can find quality free stock videos to spice up your site.

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05
Jun

Harness the Power of SMS Marketing

SMS marketing may just be the most unappreciated and undervalued marketing medium of our time. No one seems to want to do it, and no one is talking about its massive benefits. While some may veer away from it, likening it to telemarketing; in reality, there are very few similarities. SMS is the perfect place to inform customers about sales and give out special deals.

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29
May

Finding the Right Person to Write Your Website

In today’s digital marketing, finding a professional to write your website is essential. Your website is the hub of all your on-line interactions and will likely serve as a customer’s first impression of your business. I always tell my clients that a well written website should give you a foundation to build the rest of your marketing on.

A good website will:
  • Build trust with your audience (ethos)
  • Appeal to your target market to draw them in (pathos)
  • Convert web visitors into leads (logos)

Unless you or someone on your team is an experienced content writer, hiring a professional to write your website is definitely a necessity if you want it done right. But with scads of writers popping up all over the place, how can you tell which one will be right for your business?

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17
May

SEO Isn’t Rocket Science!

At some point, everyone is a beginner. When you’re trying to get your business’ website up and running and want to start generating coveted search traffic, beginning to optimize your website for SEO can seem like a daunting process. When you’re just learning about SEO, it is easy to feel as though you need to hire someone or subscribe to one of many SEO services online. The truth is, getting help with your SEO will likely be very beneficial—but you shouldn’t feel like it is an absolute necessity. Over time, search engines have improved the search process and as a result, it has made it harder for websites to rank. This leaves many business owners feeling discouraged and incapable of doing SEO. The reality is, learning SEO isn’t rocket science and it is actually pretty easy to do. Here are a few strategies to help you get started without spending your coveted start-up funds on your site’s SEO.

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05
May

3 Ways to Become a More Influential Thought Leader

The essence of content marketing is all about great ideas. Ideas are what it takes to get your content shared and ideas help you to build trust with your audience. For the B2B marketer, ideas are even more important. Turning yourself into a thought leader is very effective because it allows you to be relational. On social media, someone is more likely to connect with a real person than with a brand. While most brands should certainly have a presence of their own, creating a forum for yourself as a thought leader will help you build trust with your audience that much faster and your following is likely to grow more easily.

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15
Mar

Creating Your Twitter Marketing Strategy

As one of the largest social media networks, Twitter is a great platform that any business can utilize. With a well laid out plan, virtually any business can use Twitter to help promote their business, offer better customer service, and earn new customers. When you’re planning out a strategy for any social media channel, the most important thing to remember is that it won’t stand alone. Your Twitter presence should accompany your website, your email marketing, and any other digital and traditional marketing you do.

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27
Jan

Launching Inbound Marketing Part II

In my last blog, I talked about everything that needs to be done before you’re ready to start your Inbound Marketing plan. Once your website and CRM are set up to start capturing leads, and your blog and CRM are planned and ready to go, it’s time to start thinking about free offers to attract new leads. These things can include e-books, webinars, free trials, or free consultations. Choose things that would appeal to your target audience and remember, the more ways you provide potential customers to interact, the better. These free offers are not only important to show your knowledge and experience, but they are the primary way you will capture customer information.

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14
Jan

Getting Prepared to Launch Your Inbound Marketing Plan

2016 is posed to be an even bigger year for inbound marketing. With the increasing popularity of ad blocking softwarecompanies will be working harder to engage with customers organically. For companies wanting to get started however, things can be very daunting. There are so many aspects to getting started with demand generation that it is easy to become paralyzed right at the start. But before you get ready to start giving out free ebooks and webinars, make sure you have the basics in place to actually get results for your efforts.

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