Category: Uncategorized


Finding the Right Person to Write Your Website

In today’s digital marketing, finding a professional to write your website is essential. Your website is the hub of all your on-line interactions and will likely serve as a customer’s first impression of your business. I always tell my clients that a well written website should give you a foundation to build the rest of your marketing on.

A good website will:
  • Build trust with your audience (ethos)
  • Appeal to your target market to draw them in (pathos)
  • Convert web visitors into leads (logos)

Unless you or someone on your team is an experienced content writer, hiring a professional to write your website is definitely a necessity if you want it done right. But with scads of writers popping up all over the place, how can you tell which one will be right for your business?

Continue Reading..


My 5 Step Process for Writing A Great Blog

It’s time to face the facts, everyone is blogging. If you’re not blogging, there is a good chance you ought to be. Blogs are a great way to help you generate traffic to your website and share your expertise. But there is so much information out there, it is easy to feel that you need to write something special in order to break through the noise. Here are the steps that I go through when writing a great blog.

Continue Reading..