THE BLOG

19
Apr

The Toughest Question Many Business Owners Need to Answer

I read an article recently in Bloomberg that said 8 in 10 businesses fail in the first 18 months and according to Tony Robbins, 96% of all businesses fail in the first ten years. The more I thought about these disturbing statistics, the more I wanted to dig into why this happens. I started reflecting on my own experience building and growing a company and realized there is one question the owner needs to answer—and answer it honestly. That question is, “Is your business struggling and are you concerned about the company’s future”?Continue Reading..

15
Apr

Is Your Recruiting Message Scaring Off Talent?

When it comes to selling to customers, companies and business owners are always making sure the message getting across to their customers is doing its job. Great messaging of course can make or break a sale. However, in terms of hiring, the world of job boards and Craigslist ads are riddled with very little information, poor language, over-zealous presentation, or a combination of all three. In the search for talent, the language of hiring is very often—downright awful. Instead of attracting the best, companies often scare off the best and end up hiring the worst. Here are a few recruiting language sins that you should avoid if you don’t want the best talent to run for the door.

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