Category: Content Writing

15
Jul

3 Remarkable Tools to Help You Manage Your Company’s Blog

Start the second half of 2016 off right, by getting your blog organized. The following are a few of my favorite tools for blogging and social media that help keep things organized and looking great.

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29
May

Finding the Right Person to Write Your Website

In today’s digital marketing, finding a professional to write your website is essential. Your website is the hub of all your on-line interactions and will likely serve as a customer’s first impression of your business. I always tell my clients that a well written website should give you a foundation to build the rest of your marketing on.

A good website will:
  • Build trust with your audience (ethos)
  • Appeal to your target market to draw them in (pathos)
  • Convert web visitors into leads (logos)

Unless you or someone on your team is an experienced content writer, hiring a professional to write your website is definitely a necessity if you want it done right. But with scads of writers popping up all over the place, how can you tell which one will be right for your business?

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15
Nov

Mastering Database Development Part III: The Art of Converting

In the first two blogs, we talked about capturing leads and communicating to leads. In this blog, I will be going over the third and final key: converting leads! While communicating with leads is what it takes, actually converting them is about reaching that place where the customer feels like they really need your product or service. In this blog, we will talk about the customer mindset and what it takes to make them feel ready to buy.

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01
Nov

Mastering Database Development Part II: Becoming a Dynamite at Communicating to Your Leads

In my last blog, I covered a handful of key ways to start generating leads and developing your customer database. But if you don’t have a plan and work-flows in place to start communicating with those leads, your database isn’t going to do you much good.  This is the part where the CRM you’re using can make or break you. A CRM that has too little in the way of work-flows and communication features can hold you back. Make sure your CRM has built in work-flows to schedule drip campaigns and the ability to track campaigns that go out. The market is flooded with CRMs and choosing can be a nightmare. Check our blog on choosing a CRM to help you decide on a CRM that is right for you. Once you’ve got a CRM that can handle the job, and your staff is invested and ready to use it, you’re ready to get out there are start communicating to turn those leads into customers!

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30
Oct

My 5 Step Process for Writing A Great Blog

It’s time to face the facts, everyone is blogging. If you’re not blogging, there is a good chance you ought to be. Blogs are a great way to help you generate traffic to your website and share your expertise. But there is so much information out there, it is easy to feel that you need to write something special in order to break through the noise. Here are the steps that I go through when writing a great blog.

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02
Sep

Why Choose Quickbooks Online?

Quickbooks Online Logo

Bookkeeping is arguably one of the most mundane but necessary tasks of running your business. Without bookkeeping, how do you expect to get paid by your clients? Keep tabs on your spending?

I have spent 10 years working exclusively in the desktop versions of QuickBooks. However, in the last 2 years, I have expanded to working in QuickBooks Online. Honestly, it took some time to get used to the different look and feel of QBO. But over these 2 years, I’ve gotten comfortable in QBO and have seen numerous updates with new functionality and automation that improve the accounting process. I have stumbled upon functionality in QBO and thought “well, isn’t that cool? and I can’t do that in my Desktop version.”Continue Reading..

30
Jul

Unleash The Ability to Inspire Your Customers Online

Content Writing to Inspire

Every time we get online, we’re all pummeled with more information than we know what to do with. Despite the saying, “Don’t judge a book by its cover,” doing so has become the standard. Skimming through content is indeed the new norm. If something doesn’t catch our eye, we quickly move on. This means that your web content must be done right if you hope to see results. Make certain your content writing is deserving of a second glance. To make your social media efforts a valuable asset to your business; start by resonating with your customers. If you’ve set out with the task of writing your businesses content or evaluating content that you paid someone good money for, make certain that it will inspire your audience. You know your customers—so put yourself in their shoes and ensure that your content is creating an emotional connection.

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