Every time we get online, we’re all pummeled with more information than we know what to do with. Despite the saying, “Don’t judge a book by its cover,” doing so has become the standard. Skimming through content is indeed the new norm. If something doesn’t catch our eye, we quickly move on. This means that your web content must be done right if you hope to see results. Make certain your content writing is deserving of a second glance. To make your social media efforts a valuable asset to your business; start by resonating with your customers. If you’ve set out with the task of writing your businesses content or evaluating content that you paid someone good money for, make certain that it will inspire your audience. You know your customers—so put yourself in their shoes and ensure that your content is creating an emotional connection.