Category: Demand Generation
In my last blog, I talked about everything that needs to be done before you’re ready to start your Inbound Marketing plan. Once your website and CRM are set up to start capturing leads, and your blog and CRM are planned and ready to go, it’s time to start thinking about free offers to attract new leads. These things can include e-books, webinars, free trials, or free consultations. Choose things that would appeal to your target audience and remember, the more ways you provide potential customers to interact, the better. These free offers are not only important to show your knowledge and experience, but they are the primary way you will capture customer information.
In the first two blogs, we talked about capturing leads and communicating to leads. In this blog, I will be going over the third and final key: converting leads! While communicating with leads is what it takes, actually converting them is about reaching that place where the customer feels like they really need your product or service. In this blog, we will talk about the customer mindset and what it takes to make them feel ready to buy.
When you’re just starting to build your database, the most daunting task is naturally finding leads that are interested in your business. How do you start to build your database with qualified leads? Buying leads is inorganic and won’t give you the results you want. Finding prospects that are genuinely interested and opt-in to your campaigns is where you will see the best return. But generating intrigue from potential customers isn’t always easy. Here are a few strategies that will help you generate demand, find prospects, and build your database with qualified leads.