In my last blog, I talked about everything that needs to be done before you’re ready to start your Inbound Marketing plan. Once your website and CRM are set up to start capturing leads, and your blog and CRM are planned and ready to go, it’s time to start thinking about free offers to attract new leads. These things can include e-books, webinars, free trials, or free consultations. Choose things that would appeal to your target audience and remember, the more ways you provide potential customers to interact, the better. These free offers are not only important to show your knowledge and experience, but they are the primary way you will capture customer information.
Category: Demand Generation
Jan
2016 is posed to be an even bigger year for inbound marketing. With the increasing popularity of ad blocking software, companies will be working harder to engage with customers organically. For companies wanting to get started however, things can be very daunting. There are so many aspects to getting started with demand generation that it is easy to become paralyzed right at the start. But before you get ready to start giving out free ebooks and webinars, make sure you have the basics in place to actually get results for your efforts.
Nov
In the first two blogs, we talked about capturing leads and communicating to leads. In this blog, I will be going over the third and final key: converting leads! While communicating with leads is what it takes, actually converting them is about reaching that place where the customer feels like they really need your product or service. In this blog, we will talk about the customer mindset and what it takes to make them feel ready to buy.
Nov
In my last blog, I covered a handful of key ways to start generating leads and developing your customer database. But if you don’t have a plan and work-flows in place to start communicating with those leads, your database isn’t going to do you much good. This is the part where the CRM you’re using can make or break you. A CRM that has too little in the way of work-flows and communication features can hold you back. Make sure your CRM has built in work-flows to schedule drip campaigns and the ability to track campaigns that go out. The market is flooded with CRMs and choosing can be a nightmare. Check our blog on choosing a CRM to help you decide on a CRM that is right for you. Once you’ve got a CRM that can handle the job, and your staff is invested and ready to use it, you’re ready to get out there are start communicating to turn those leads into customers!
Oct
When you’re just starting to build your database, the most daunting task is naturally finding leads that are interested in your business. How do you start to build your database with qualified leads? Buying leads is inorganic and won’t give you the results you want. Finding prospects that are genuinely interested and opt-in to your campaigns is where you will see the best return. But generating intrigue from potential customers isn’t always easy. Here are a few strategies that will help you generate demand, find prospects, and build your database with qualified leads.
