In my last blog, I covered a handful of key ways to start generating leads and developing your customer database. But if you don’t have a plan and work-flows in place to start communicating with those leads, your database isn’t going to do you much good. This is the part where the CRM you’re using can make or break you. A CRM that has too little in the way of work-flows and communication features can hold you back. Make sure your CRM has built in work-flows to schedule drip campaigns and the ability to track campaigns that go out. The market is flooded with CRMs and choosing can be a nightmare. Check our blog on choosing a CRM to help you decide on a CRM that is right for you. Once you’ve got a CRM that can handle the job, and your staff is invested and ready to use it, you’re ready to get out there are start communicating to turn those leads into customers!
