Tag: lead generation


Mastering Database Development Part I: Lead Generation

When you’re just starting to build your database, the most daunting task is naturally finding leads that are interested in your business. How do you start to build your database with qualified leads? Buying leads is inorganic and won’t give you the results you want. Finding prospects that are genuinely interested and opt-in to your campaigns is where you will see the best return. But generating intrigue from potential customers isn’t always easy. Here are a few strategies that will help you generate demand, find prospects, and build your database with qualified leads.

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