Stephen is the Marketing Assistant for Incremental Business. He is in charge of website development, content creation, social media campaigns, and client database development.
Latest posts by Stephen Willis
(see all)Creating effective content driven social media isn’t easy. But the following four companies are all doing something right. Each one has something unique to offer that others can and should learn from. Not one of these companies social media strategies are alike but all are creating effective content in their own way. I chose companies that have creative ideas that set themselves apart from their competitors. The key to winning customers through social media is to be consistent and creative. Doing the research for this article has forced me to start brainstorming more creative social media ideas; I hope that others are encouraged to do the same.
When it comes to providing content that is both relevant to their business and intriguing to the masses; you would be hard pressed to find a company that does it better than Esurance. Did you know that, “If your engine overheats,” you should, “turn off the AC & turn on the heater to pull heat away from the engine?” I learned that on Esurance’s Twitter page. Their social media content is full of golden nuggets of information like this one. Posts like these are more likely to get re-tweeted and shared, boosting Esurance’s visibility.
They took things over the top with their #esurancesave30 campaign which ran after the Superbowl and not only advertised their company, but created a wave of social media buzz that gave them 10 times the bang for their buck. Now I know most of us don’t have millions to blow on a prime time ad placement; but the takeaway here is to be creative and find things that your customers will be interested in and engage with. In the social media world, keeping things creative, relevant, and easy to share is handsomely rewarded and can do wonders for your brand’s online presence. Esurance does all three very well!
Creating a social media narrative around the world’s best tequila may not be too difficult and I must say that Tequila Avion gets the job done. It’s their creative ideas however, that warrant their place on this list. One of the most effective ways to grow your social media following is to compliment your fans. This is something that Tequila Avion does very well. They are quick to make note of someone who mentions their tequila and are prone to complement their fans. In fact, a large amount of their content comes from quotes from their fans. When it comes to social media, compliments and sharing others content are golden! People like being complimented and love it when their content gets shared. Even if your compliment as simple as, “Your amazing!” A response with a compliment is more apt to get shared (especially on twitter) and when it does, their followers will see your companies name right next to it. Your customers like to get new followers just as much as you do so when you get a great compliment—Share It!
When it comes to YouTube, Avion really shines. Elevate your next friendly gathering by checking out their youtube channel to learn how to create unique concoctions with their tequila. And most recently, Avion collaborated with the Art Center of College and Design. Film Students were challenged to create a commercial or viral video for a chance to earn a $10,000 prize. The finalists have been featured on Avion’s YouTube account. Avion encourages viewers to like their favorite.
Anyone who has stayed there will tell you that Aria is the finest that Vegas has to offer. A night at the Aria Resort and Casino is an experience elevated above all others. Aria’s social media has one very clear goal: to give its followers a taste of that experience with no shortage of enticing photos. A quick glance at their Facebook page and I’m about ready to go plan a vacation. By staying true to their goal and helping people to imagine themselves at Aria, they are undoubtedly able to grow and retain their customer base. Having a goal in mind will help you to create more efficient, concise content.
In contrast to Aria Resorts, Dos Equis has a very different goal in mind. With the interesting man in the world, Dos Equis has one of the most memorable marketing campaigns around. Taking hold of the internet frenzy surrounding Chuck Norris and Mr. T; they’ve created their own idyllic character and instead of the usual humdrum content, their social media helps them broadcast their creative character’s unique personality traits. Looking to discover what the most intereting man is up to? Follow Dos Equis on Facebook and Twitter. Looking to frequent hot spots that he visits? Before Foursquare changed their site, user could follow the most interesting man to see where he had been checking in.
Know of any other companies who have great social media ideas? I’d love to hear about them in the comments!
See Also – Social Media Part I: The Three Essential Ingredients to Getting Results —>
Jul
Social Media Part II: Four Companies With Creative Ideas
Posted by Stephen Willis / Marketing, Social Media
Creating effective content driven social media isn’t easy. But the following four companies are all doing something right. Each one has something unique to offer that others can and should learn from. Not one of these companies social media strategies are alike but all are creating effective content in their own way. I chose companies that have creative ideas that set themselves apart from their competitors. The key to winning customers through social media is to be consistent and creative. Doing the research for this article has forced me to start brainstorming more creative social media ideas; I hope that others are encouraged to do the same.
When it comes to providing content that is both relevant to their business and intriguing to the masses; you would be hard pressed to find a company that does it better than Esurance. Did you know that, “If your engine overheats,” you should, “turn off the AC & turn on the heater to pull heat away from the engine?” I learned that on Esurance’s Twitter page. Their social media content is full of golden nuggets of information like this one. Posts like these are more likely to get re-tweeted and shared, boosting Esurance’s visibility.
They took things over the top with their #esurancesave30 campaign which ran after the Superbowl and not only advertised their company, but created a wave of social media buzz that gave them 10 times the bang for their buck. Now I know most of us don’t have millions to blow on a prime time ad placement; but the takeaway here is to be creative and find things that your customers will be interested in and engage with. In the social media world, keeping things creative, relevant, and easy to share is handsomely rewarded and can do wonders for your brand’s online presence. Esurance does all three very well!
Creating a social media narrative around the world’s best tequila may not be too difficult and I must say that Tequila Avion gets the job done. It’s their creative ideas however, that warrant their place on this list. One of the most effective ways to grow your social media following is to compliment your fans. This is something that Tequila Avion does very well. They are quick to make note of someone who mentions their tequila and are prone to complement their fans. In fact, a large amount of their content comes from quotes from their fans. When it comes to social media, compliments and sharing others content are golden! People like being complimented and love it when their content gets shared. Even if your compliment as simple as, “Your amazing!” A response with a compliment is more apt to get shared (especially on twitter) and when it does, their followers will see your companies name right next to it. Your customers like to get new followers just as much as you do so when you get a great compliment—Share It!
When it comes to YouTube, Avion really shines. Elevate your next friendly gathering by checking out their youtube channel to learn how to create unique concoctions with their tequila. And most recently, Avion collaborated with the Art Center of College and Design. Film Students were challenged to create a commercial or viral video for a chance to earn a $10,000 prize. The finalists have been featured on Avion’s YouTube account. Avion encourages viewers to like their favorite.
Anyone who has stayed there will tell you that Aria is the finest that Vegas has to offer. A night at the Aria Resort and Casino is an experience elevated above all others. Aria’s social media has one very clear goal: to give its followers a taste of that experience with no shortage of enticing photos. A quick glance at their Facebook page and I’m about ready to go plan a vacation. By staying true to their goal and helping people to imagine themselves at Aria, they are undoubtedly able to grow and retain their customer base. Having a goal in mind will help you to create more efficient, concise content.
In contrast to Aria Resorts, Dos Equis has a very different goal in mind. With the interesting man in the world, Dos Equis has one of the most memorable marketing campaigns around. Taking hold of the internet frenzy surrounding Chuck Norris and Mr. T; they’ve created their own idyllic character and instead of the usual humdrum content, their social media helps them broadcast their creative character’s unique personality traits. Looking to discover what the most intereting man is up to? Follow Dos Equis on Facebook and Twitter. Looking to frequent hot spots that he visits? Before Foursquare changed their site, user could follow the most interesting man to see where he had been checking in.
Know of any other companies who have great social media ideas? I’d love to hear about them in the comments!
See Also – Social Media Part I: The Three Essential Ingredients to Getting Results —>
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